30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to…
30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were.…
Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should…
30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions…
Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings.…
30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch…
Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up…
30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid…
30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to…
Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode…