It was a massive Black Friday for our retailers and for most of the industry in general if the media is to be believed. I…
30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together.…
30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site…
Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails,…
30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security,…
Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share…
30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining…
Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back…
30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are…
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions…