30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot…
30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a…
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data…
30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality…
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest…
Welcome back! This week I’ll be talking about a new Google update. Last week was the Helpful Content update. If you didn’t catch last week’s…
30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a…
30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data…
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well…
30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media Be an early adopter that…