30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but…
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible…
I had a dig into the market this week to see if there is as much negativity as the press would like us to believe.…
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers…
Hey Rankers! Apologies for my scattered videos at the moment. Too busy making money for our clients. Wanted to talk to you about one of…
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues…
All your efforts should be directed at your shoppers. Content marketing to improve SEO is a complete waste of time and resources. You’ll end up…
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86%…
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision…
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent…