Transcript
In the face of relentless noise about AI Overviews, declining organic reach, and the next big search algorithm shake-up, it’s easy for business owners to feel paralysed. But the fundamentals of good digital marketing haven’t changed—they’ve just been supercharged. And the proof is in the numbers.
Back to Basics: The Scrum Report Advantage
When you strip away the hype, success still comes down to strategic execution—and that’s exactly what the Scrum Report delivers. Developed 18 months ago, this comprehensive audit isn’t AI-generated content; it’s created by real experts across advertising, UX, SEO, copywriting, and technical performance. AI tools are used to format and accelerate the process, but the insight comes from experience.
In one standout case, an eCommerce parts supplier purchased a Scrum Report to identify roadblocks and opportunities. Instead of outsourcing the execution to a third party, they entrusted our team to implement the recommendations—and the results have been nothing short of extraordinary.
153% Revenue Growth Without Chasing Vanity Metrics
Over 12 months, the client’s total revenue surged by 153%. Organic traffic from Google increased more than 20%, and revenue from organic jumped over 35%. These gains weren’t the result of generic blog posts written for search bots. Instead, we focused content efforts where it matters: sales copy, email campaigns (EDMs), and product descriptions that actually drive conversions.
And it’s not just organic. Google Ads performance saw ROAS double to around 1500%. The cost-to-conversion value improved by 50%, while eCommerce conversion rates (ECR) climbed 54% across all channels. Direct traffic ECR alone rose by 77%.
Why It Works: High-Impact, Low-Touch Execution
A key principle of the Scrum implementation is prioritising tasks based on impact versus effort. That means we start with fixes that can deliver outsized results with minimal resources—like removing speed-sapping apps or optimising page load times. Those changes often improve performance across every traffic channel, not just one.
It’s not magic. It’s methodical, data-led marketing executed quickly thanks to a clear plan.
Stop Writing for Readers, Start Writing for Buyers
One of the major pitfalls businesses fall into—especially when chasing SEO rankings—is creating content to attract traffic, not buyers. But attracting eyeballs isn’t the same as generating sales. That’s why our focus remains on conversion-driven content: persuasive copy on product pages, strategic email marketing, and UX enhancements that remove friction from the buying journey.
Rethinking SEO in the Age of AI
With AI Overviews and featured snippets crowding Google’s search results, the old “rank #1” mindset is outdated. Even when you do rank top organically, you’re often buried under a mountain of SERP features. That’s why clinging to vanity metrics like keyword rankings no longer serves business goals.
Instead, we track what matters: revenue, leads, and engagement metrics that reflect genuine user intent and buying behaviour.
A Note on Tools: AI Isn’t the Enemy
Generative AI tools are evolving rapidly, but they’re not here to replace marketers—they’re here to empower them. Whether it’s formatting audits, speeding up data analysis, building buyer personas, or spotting seasonal trends via Google Trends integration, AI helps us get to value faster.
It’s not about cutting corners. It’s about sharpening your edge.
Building a Partnership for Growth
The client in this case study was a dream to work with: proactive, responsive, and ready to implement recommendations. That kind of partnership accelerates results. They even opened a new warehouse to meet demand—a testament to what’s possible when strategy and execution align.
Too often, results stall due to misalignment or internal bottlenecks. That’s why we’re selective about who we work with. Because when we get to focus on what we do best—driving revenue—it’s more fun for everyone.
Final Thought: Stick to What Works
The digital marketing landscape may be changing fast, but the fundamentals haven’t. Know your goals. Focus on metrics that move the needle. Use AI to enhance, not replace, your strategy. And above all, execute with clarity and consistency.
If you’re an eCommerce business ready to stop chasing trends and start growing revenue, the Scrum Report could be your launchpad.
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SAMScrum – Digital Marketing Audit & Action Plan
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