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Blog Entries for SEO Search Engine Marketing

 

Search Engine Marketing

Search Console reports previously unknown issues.

Welcome to 2021 everyone. Hopefully it can be a little better than last year. E-commerce had a stellar year in...
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Search Engine Marketing

Making the argument for nofollow links in SEO

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted...
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Search Engine Marketing

Five reasons why clients are leaving your agency

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has...
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How to use XPath expressions to enhance your SEO and content strategy
Search Engine Marketing

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that...
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Search Engine Marketing

2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit:...
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Search Engine Marketing

SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor...
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Search Engine Marketing

How brands should meet customers in their new (virtual) reality

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business...
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Search Engine Marketing

21 Smart Google SEO Tips for 2021

Posted by Cyrus-ShepardHappy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing...
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How to analyze on-page copy quality
Search Engine Marketing

How to analyze on-page copy quality

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what...
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Search Engine Marketing

Should you use Google’s updated Disavow Links tool?

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed,...
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What affiliate marketers have missed about Google Analytics
Search Engine Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements,...
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Search Engine Marketing

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing...
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