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Search Engine Marketing

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to...
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Search Engine Marketing

Four ways to test your marketing ideas instead of trusting blogs

30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course,...
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Search Engine Marketing

Winter is coming: How to prepare your content strategy for a COVID-19 winter

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge...
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Search Engine Marketing

Top 10 Changes That Impacted Google My Business in 2020

Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features,...
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Search Engine Marketing

Does changing your business phone number affect SEO?

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can...
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Search Engine Marketing

Supporting Small Business Saturday with 2020-Conscious Marketing

Posted by MiriamEllisImage credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The...
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Search Engine Marketing

What’s left when the cookie goes away?

30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years,...
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Search Engine Marketing

Five fears of channel owners: What spooks you about creating your own CTV app?

30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some...
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Search Engine Marketing

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Posted by Paddy_MooganLink building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links...
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Search Engine Marketing

Censorship & big tech is scary.

Not so much of a digital marketing theme this week folks, rather I wanted to touch on my strong belief...
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How to immediately profit from your next piece of content
Search Engine Marketing

How to immediately profit from your next piece of content

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach...
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Google’s featured snippets: How to get your YouTube video featured in Google
Search Engine Marketing

Google’s featured snippets: How to get your YouTube video featured in Google

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides...
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