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Search Engine Marketing

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is...
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Search Engine Marketing

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilliganI’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book...
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Search Engine Marketing

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming...
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Search Engine Marketing

Understanding & Fulfilling Search Intent – Whiteboard Friday

Posted by BritneyMullerGoogle houses the world's information, and it's their goal to serve the best answers to searchers' questions. That...
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How to win at SEO with FAQ schema markup
Search Engine Marketing

How to win at SEO with FAQ schema markup

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are...
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Search Engine Marketing

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from...
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Search Engine Marketing

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re...
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Search Engine Marketing

Should You Test That? When to Engage in SEO Split Tests

Posted by PortentThis blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n...
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Digital marketing during COVID-19 times: Data-driven insights
Search Engine Marketing

Digital marketing during COVID-19 times: Data-driven insights

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked...
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Search Engine Marketing

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Posted by morgan.mcmurrayIt's been a few years since we last asked you to tell us what you love (and don't love...
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How to create social media content that builds your brand
Search Engine Marketing

How to create social media content that builds your brand

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable...
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Correlating online behavior to pandemic events and accelerating future digital
Search Engine Marketing

Correlating online behavior to pandemic events and accelerating future digital

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility...
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