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Blog Entries for SEO Search Engine Marketing

 

The new YMYL guidelines and what this means for marketers
Search Engine Marketing

The new YMYL guidelines and what this means for marketers

30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is...
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Maximizing efficiency for ecommerce paid campaigns
Search Engine Marketing

Maximizing efficiency for ecommerce paid campaigns

30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online...
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Search Engine Marketing

Google Ads compliance update.

Welcome back! This week I’ll be talking about a new Google update. Last week was the Helpful Content update. If...
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How to enhance your ecommerce branding strategy with Google Trends
Search Engine Marketing

How to enhance your ecommerce branding strategy with Google Trends

30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends...
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Is user data truly protected in the Google Analytics universe?
Search Engine Marketing

Is user data truly protected in the Google Analytics universe?

30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away...
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Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency
Search Engine Marketing

Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency

30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on...
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Why organic SEO might be your best option during high inflation
Search Engine Marketing

Why organic SEO might be your best option during high inflation

30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media...
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Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD
Search Engine Marketing

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD

30-second summary: Low-code and no-code technologies are becoming increasingly popular among businesses of all sizes, and a leading example is...
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Search Engine Marketing

Google Update on crappy content.

Hey Rankers. I knocked this video out on a Saturday as I wanted to follow up last week’s video after...
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How do you use SEO to scale revenue and market share?
Search Engine Marketing

How do you use SEO to scale revenue and market share?

30-second summary: When the economy and business take a hit, marketing is the first to suffer budget cuts If you...
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Data speaks: Link relevancy trumps volume for SEO
Search Engine Marketing

Data speaks: Link relevancy trumps volume for SEO

30-second summary: Earned media coverage is more valuable than ever for your website Digital PR is just as important as...
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Search Engine Marketing

Optimise for shoppers not Google to increase sales.

Hey Rankers! Search engine optimisation is nothing more than a poor acronym. Imagine all those hours and precious dollars you’ve...
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