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Data speaks: Link relevancy trumps volume for SEO
Search Engine Marketing

Data speaks: Link relevancy trumps volume for SEO

30-second summary: Earned media coverage is more valuable than ever for your website Digital PR is just as important as...
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Search Engine Marketing

Optimise for shoppers not Google to increase sales.

Hey Rankers! Search engine optimisation is nothing more than a poor acronym. Imagine all those hours and precious dollars you’ve...
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How do videos help your SEO strategy?
Search Engine Marketing

How do videos help your SEO strategy?

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements...
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Google Data Studio reporting: Nine features your clients will dig
Search Engine Marketing

Google Data Studio reporting: Nine features your clients will dig

30-second summary: Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming...
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Analysis and advice: Why recipe sites saw huge fluctuations in visibility
Search Engine Marketing

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw...
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Search Engine Marketing

Look at the whole picture for revenue growth.

Welcome back Rankers! We’ve got a client who had their first big uptick during the lockdown of 2020, before we...
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SEO best practice: How to write effective title tags in 2022
Search Engine Marketing

SEO best practice: How to write effective title tags in 2022

30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be...
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Search Engine Marketing

Marketing during a recession: Critical choices to preserve your pipeline

While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring...
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The creator economy boom, bust, and need for SEO!
Search Engine Marketing

The creator economy boom, bust, and need for SEO!

30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However,...
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Search Engine Marketing

Make sure you know what you opt in for

Transcript Hey, welcome back Rankers, how you going? Wasn’t going to do a show this week, but there’s emails going...
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Seven SEO roles that are key contributors to brand success in 2022
Search Engine Marketing

Seven SEO roles that are key contributors to brand success in 2022

30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of...
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Five must-haves of a conversion worthy ecommerce website
Search Engine Marketing

Five must-haves of a conversion worthy ecommerce website

30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as...
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