30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content…
30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now…
Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the…
Google posted an open letter to Australians this week warning us of a new law that will harm the way we use search. Basically the…
30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were…
30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological…
Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a…
30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business…
30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. …
30-second summary: Search marketing is evolving at lightning speed alongside the consumer. One company’s challenge can be another’s opportunity. Activating search and market insights has become mission-critical…