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Search Engine Optimization (SEO) Techniques – Write Longer Posts to Improve Search Rankings

This is part of a series of short blogs on different organic search ranking techniques we use to increase our clients’ website visibility. Hopefully it would help you with optimizing your website. As always, if you have questions or would like us to assist you with improving and maintaining your organic search rankings, contact us!

Content is king when it comes to organic search rankings, according to SEO ranking factors for 2017 , next to other factors like backlinks. Ultimately it is content in form of blog posts or videos that attracts users and customers in the first step of the acquisition funnel.

It just makes logical sense – longer content is more powerful as it includes more keywords and also provides more information that is beneficial to the user. As a general rule, content should be longer than 2,000 words while at the same time being of high quality. However, this is just a guideline as micro-blogging has been pervasive and has been shown to be just as effective. It is the quality of your content that is very important because users look for unique and interesting content that they find worth sharing. So, if you want users to actually be interested in your content, it has to be of relevant, interesting and engaging.

Longer blog posts also help with session time. Session time is the amount of time that passes before a user returns back to the search engine results page. Longer content that is engaging and high in quality will make people stay longer on your website and read more. At the same time, a longer session time is very beneficial for your ranking because it is a clear indication for Google that people enjoy your content.  In fact, session time is up front and center of your Google Analytics report, if that is an indication of its importance. 

So, look into writing longer, more expressive, relevant content for your blogs to help increase your organic search ranking and search engine optimization.