We are exploring different tips that you can do to improve on your page ranking on search engines like Google, Bing and Yahoo. Follow us on Twitter @EvolutionPoint to get more tips on search engine optimization (SEO) and search engine marketing (SEM).
When you look around the web, you will find a lot of tips for optimizing your website for search rankings. Like many things in this world, anyone can do many things without paying a professional to do them. Here are some search optimization tips that you can potentially do to improve the page ranking of your website.
Tip #2 – Select the right keywords for search optimization
Before you optimize your website, you need to have an idea of what to optimize the website for. Many inexperienced people (including some experienced marketing ones) choose keywords based on the obvious. Meaning the keywords chosen are what you want to sell, or what you want to be found with.
If you are just doing this – stop!
Obviously choosing keywords that relates to your product or services are what you want to optimize for. However, you also need to consider other factors like how competitive the keywords are, or if the keywords are too broad and are bringing up irrelevant search results. It would serve you to find out if the keywords are the ones that your potential clients are using to find you.
The crux of keyword research and selecting the right keywords for your website is based on all those factors. Search volume must be weighed carefully against the competitiveness of your keywords – the number of sites already ranking for those terms. The balance between high volume and low competition is the ideal selection.
Tip #2 – Select the right keywords for search optimizing your website.