Spending time to optimize your information can reap big rewards. With five easy tweaks to your Google+ business page and personal profile, you can build a strong foundation for SEO success.

SEO Title

The SEO title is the name of your Google+ business page (be sure you’re using your company name here). Avoid trying to stuff any keywords into the SEO title—it’s unprofessional and has little SEO value.

Custom Page URL

Google+ recently rolled out the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing. Your new customized URL looks like this: https://plus.google.com/+YourCompanyName.

To set your custom Google+ page or profile URL:

  • Go to your page or profile and click About.
  • Scroll down to the Links box. You’ll see your existing Google+ page URL.
  • Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.
  • Below you can see where I’ve customized the URL for my personal Google+ page to EvolutionPoint.

SEO Meta Description

The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters, so make them count.To edit your meta description or tagline, go to your Google+ business page and follow these instructions:

  • Click the Manage This Page button at the top of the page.
  • Click Edit Page on the section with your page name on it.
  • Click Edit in the Story section on the next page.
  • Make your changes and click Save.
  • It’s smart to include one or two of your target SEO keywords in your description.

Google+ Authorship

Google+ authorship is an important ranking factor and one that you may not know about. Authorship tags each piece of content you create and lets Google know you created it. Without Google+ authorship, you’re losing link potential and SEO.  There are two ways to set up Google+ authorship to “claim” your own content:

  • If you have an email address that matches your domain (i.e., john@yourURL.com), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
  • If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for. You’ll use this format: <a href=“[profile_url]?rel=author”>Google</a>
  • If you need more help, Google has provided a more detailed guide in the Support section of Google Webmaster Tools.

There you have it! 4 places that you can modify on your Google+ page to allow search optimization. Contact us if you need assistance.