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Search Engine Marketing

B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions,...
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Six strategies guaranteed to help you build more backlinks to your website
Search Engine Marketing

Six strategies guaranteed to help you build more backlinks to your website

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as...
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Search Engine Marketing

How To Do Local SEO for Businesses Without Physical Locations in 2021

Posted by MiriamEllis“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work...
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Search Engine Marketing

Fake reviews: How to combat a growing online problem

30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to...
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Search Engine Marketing

The Correlation Between Authoritative Links and Ranking [SEO Study]

Posted by EricEngeOver the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact...
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Five SEO tips that capture holiday attention and boost sales
Search Engine Marketing

Five SEO tips that capture holiday attention and boost sales

30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now....
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Search Engine Marketing

An SEO’s Experience in 2020: Opportunities and Challenges

Posted by desordiIt would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital...
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Social media techniques to integrate into your digital PR strategy
Search Engine Marketing

Social media techniques to integrate into your digital PR strategy

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails...
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Search Engine Marketing

The promising post-cookie world

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous...
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Search Engine Marketing

How to Come Up With Tangential Content Ideas — Whiteboard Friday

Posted by amandamilliganYour brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In...
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Search Engine Marketing

Confusing Black Friday results.

It was a massive Black Friday for our retailers and for most of the industry in general if the media...
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Research insights: Role of featured snippets in website traffic boost
Search Engine Marketing

Research insights: Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give...
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