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Search Engine Marketing

Creating viral content: Is it possible to harness viral trends?

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common...
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Search Engine Marketing

How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnesAs most SEO specialists have learned, you must create quality content to grow organically. The same thing can...
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How to create compelling content based on existing data
Search Engine Marketing

How to create compelling content based on existing data

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point...
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How to make your website ADA-compliant and win at SEO
Search Engine Marketing

How to make your website ADA-compliant and win at SEO

30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant...
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Search Engine Marketing

Search Intent and SEO: A Quick Guide

Posted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As...
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Search Engine Marketing

The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking...
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What you must know about TikTok for business
Search Engine Marketing

What you must know about TikTok for business

30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if...
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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
Search Engine Marketing

Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part...
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Search Engine Marketing

What Shifts in Product Demand Mean for SEO

Posted by SabrinaBombergerIf you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way...
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Search Engine Marketing

We make eCommerce unawful.

Two days until I host our Spring Clean webinar. I’ve been receiving lots of comments recently regarding how bad some...
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Are search engines dead in China?
Search Engine Marketing

Are search engines dead in China?

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably...
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Search Engine Marketing

Partial match domains in 2020: How to optimize and use effectively

30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are...
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