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Tips and tools to combine content marketing and PPC
Search Engine Marketing

Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a...
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Search Engine Marketing

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the...
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Five Google Trends charts that show the impact of COVID-19
Search Engine Marketing

Five Google Trends charts that show the impact of COVID-19

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we...
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Search Engine Marketing

How audience insights can improve your campaign’s bottom line

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas...
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Search Engine Marketing

If you think you’re link building, you’re doing it wrong

30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He...
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How to get more leads on Instagram: 10 Highly effective tactics
Search Engine Marketing

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or...
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Search Engine Marketing

How to increase organic traffic: 14 Practical tips

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You...
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How A/B and multivariate testing can skyrocket your social media conversions
Search Engine Marketing

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate...
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Search Engine Marketing

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift...
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Search Engine Marketing

The three most critical marketing metrics to measure right now

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy...
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How to build your brand authority through content marketing
Search Engine Marketing

How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First...
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Google advanced search: Six powerful tips for better SEO
Search Engine Marketing

Google advanced search: Six powerful tips for better SEO

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of...
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