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SEO vs. SEM: What’s the Difference and Why Should You Care?

Paid results show up when companies pay Google for clicks.  Organic results are the ones that Google deems most relevant for the query. Business owners can increase website traffic by appearing in organic and paid results using SEO and PPC.

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The post SEO vs. SEM: What’s the Difference and Why Should You Care? appeared first on SEO Blog by Ahrefs.