Tip #6: Make sure your website coding is SEO optimized
Optimizing your website coding is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content. Some of the things you can do include:
Make sure your website is coded with the latest and greatest techniques (HTML5? Ajax?) so that it is easy to get around. Fortunately for you, Google has come up with their mobile optimization guidelines.
A fast loading site is good for user experience and thus good for Google. Make sure your theme is pulling its weight and loading quickly. You can check out its speed here. You can use cache to help speed things up.
Make the theme original
If you are using a CMS like WordPress, Joomla, Drupal or event DotNetNuke, you will use some kind of theme to dress your website. A good custom build theme will probably do better than other themes where thousands of other people are using. A newly developed and original site also comes with dozens of other benefits.Having a well designed theme is also important for your brand. Separating yourself from the competition is a very important thing to do.
No broken links
Make sure you clean up any broken links and make sure your navigation all works smoothly. This will allow the website to be indexed correctly without going to a dead-end.
We are exploring different ways you can do to improve on your page ranking on search engines like Google, Bing and Yahoo. Follow us on Twitter @EvolutionPoint to get more tips on search engine optimization (SEO) and search engine marketing (SEM).