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Search Engine Marketing

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its...
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Search Engine Marketing

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different...
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Search Engine Marketing

Google My Business: What It Is, How To Use It, and Why

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local...
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Research: The integration of SEO and PR
Search Engine Marketing

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are...
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Search Engine Marketing

How to Select Meaningful B2B SEO Keywords

Posted by Cody_McDanielIt’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple...
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Search Engine Marketing

On-page SEO: a handy checklist to tick off in 2021 and beyond

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves...
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Search Engine Marketing

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a...
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Search Engine Marketing

What I Found After Experimenting with Google Discover for Two Months

Posted by MobersteinI’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems...
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Search Engine Marketing

Conversion rates are misleading.

Thanks to everyone that attended the webinar. Lots of great talking points from it as always. One major point was...
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Search Engine Marketing

Everything you need to know about audience targeting without relying on third-party cookies

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022...
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Search Engine Marketing

According to the Experts: 5 Technical SEO Trends to Watch in 2021

Posted by morgan.mcmurrayIt’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many...
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Five ways to innovate your ecommerce sales funnel
Search Engine Marketing

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion...
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