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Search Engine Marketing

Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well...
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Search Engine Marketing

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids...
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Search Engine Marketing

How to prioritise for revenue.

Revenue should be your only goal in eCommerce. We help clients set those targets and often we then work out...
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Search Engine Marketing

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons...
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Search Engine Marketing

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work....
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Search Engine Marketing

Nine mistakes to avoid when contacting websites for backlinks

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to...
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Search Engine Marketing

10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and...
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Search Engine Marketing

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to...
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Seven brand health metrics and how to measure them
Search Engine Marketing

Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These...
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Search Engine Marketing

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only...
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Search Engine Marketing

Is that plugin killing sales?

We’ve always encouraged clients to improve site speed; it’s one of the fundamentals of great UX. Google is now talking...
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How to use trending keywords from current events in content marketing
Search Engine Marketing

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos...
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