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Search Engine Marketing

How Low Can #1 Go? (2020 Edition)

Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and...
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A look at performance post Google’s average position sunset: Top vs side
Search Engine Marketing

A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for...
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Search Engine Marketing

Are H1 Tags Necessary for Ranking? [SEO Experiment]

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it...
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Search Engine Marketing

Display and search advertising: Top three strategies to expand your audience across channels

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their...
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Search Engine Marketing

Spot Zero is Gone — Here’s What We Know After 30 Days

Posted by PJ_HowlandAs you are probably aware by now, recent updates have changed the world of search optimization. On January...
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Search Engine Marketing

VPN and SEO: Why professionals should care

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build...
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Search Engine Marketing

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with...
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How to make the most of Google’s “People also ask” results
Search Engine Marketing

How to make the most of Google’s “People also ask” results

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real...
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Search Engine Marketing

How encryption can enhance your SEO ranking

Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally...
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Search Engine Marketing

Six must-know international SEO tips to expand your businesses

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around...
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Searchmetrics report: How Amazon and Google help each other
Search Engine Marketing

Searchmetrics report: How Amazon and Google help each other

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the...
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Search Engine Marketing

Google My Business: FAQ for Multiple Businesses at the Same Address

Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same...
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