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Google Tests AI-Focused Homepage for Signed-Out Users
Search Engine Marketing

Google Tests AI-Focused Homepage for Signed-Out Users

Google appears to be testing a more AI-focused version of its homepage for people who are not signed into a...
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Search Engine Marketing

What is AI slop? How to spot it, why it spreads and how to avoid making it

AI slop is low-value content made wholly or substantially with generative AI and released with too little human judgment, verification,...
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Search Engine Marketing

Serpstat review: what we learned after using it for a year

In my career spanning over 20 years in SEO, publishing, and content, I’ve used, as you might guess, quite a...
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Google tests AI-generated descriptions in Shopping ads
Search Engine Marketing

Google tests AI-generated descriptions in Shopping ads

Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular...
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Search Engine Marketing

Cloudflare releases its own AI visibility tool because … why not?

The AI visibility gold rush has reached Cloudflare. The company best known for keeping websites online, and unwanted bots out,...
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Google Search Console Shows AI Mode Follow-Up Queries
Search Engine Marketing

Google Search Console Shows AI Mode Follow-Up Queries

Earlier this year, Google launched a new AI Performance Report within Google Search Console, nested under the main Performance report....
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ChatGPT Ads Get A New Heading Treatment
Search Engine Marketing

ChatGPT Ads Get A New Heading Treatment

ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up...
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Search Engine Marketing

Google Algorithm update in August 2026? What we know

We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search...
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Search Engine Marketing

Google loses four architects of Search and Gemini as DeepMind’s founder steps back

Jeff Dean, Sanjay Ghemawat, Quoc Le and Oriol Vinyals are leaving to form a new AI company. Demis Hassabis is...
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Search Engine Marketing

Apple’s advertising business just had its best quarter ever

Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One...
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Search Engine Marketing

AI Citation Dashboards Big Lie

Why AI Citation Tracking Is a Waste of Your Marketing Budget (And What to Do Instead) It’s been a busy...
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Search Engine Marketing

The Agentic-First Web is Already Here

Agentic Workflows, Business Economics, and What’s Really Changing in SEO Welcome back! It’s been a busy period — there have...
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